The island of Guernsey is the second largest of the Channel Islands, which are situated in the English Channel, close to the French coast of Normandy. Guernsey is well known for its temperate climate and relaxed, high quality standard of living. It combines many of the reassuring elements of the UK culture with the benefits of living abroad and has excellent transport links to mainland Europe and the Continent.

A number of taxation changes introduced since 2008 have increased the attractiveness of Guernsey as a jurisdiction for affluent individuals wishing to live there permanently. Guernsey is a tax effective jurisdiction with no capital gains taxes, no inheritance taxes and no wealth taxes. In addition there is no VAT or goods and service tax.

Guernsey residents pay 20% income tax, capped at £110,000 per annum. A tax cap for Guernsey resident taxpayers of £110,000 exists on foreign source income and Guernsey deposit interest. There is a separate tax cap of £110,000 on other Guernsey source income.

British citizens, EEA nationals and Swiss nationals are eligible to move to Guernsey. Nationals of other countries require permission to "leave to remain" in Guernsey. Visa and immigration rules are comparable to the UK. 

Guernsey operates a two tier property market. Individuals who are not from Guernsey can only live in open market property (unless they have a work licence), which is generally more expensive than local market property.